Employer Brand And The Great Resignation

Kevin Walker
1 min readSep 14, 2021

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As of this writing, there are nine million open jobs in this country. Employers are kvetching about not being able to fill them. At the same time, there are nine million job seekers actively looking for work. Somehow, these two groups can’t seem to find each other. Or, rather, they do find each other but the match can’t be made because there’s always some ridiculous excuse for disqualifying the candidate. Employers and their screening algorithms set impossible standards that eliminate brilliant prospects before the process even starts. Some potential hires don’t even bother sending in their résumés. They read the job description and rightly surmise that no mere mortal could ever be expert at all that. It reminds me of the team that could have drafted Michael Jordan but passed on him because they wanted a center and he was a guard. Sure, they filled the spot but they missed out on perhaps the greatest player who ever lived. They would have benefitted from a little flexibility. Add to this dysfunctional scene the fact that now, during the pandemic, millions of gainfully employed people are walking away from their jobs. Why?

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Kevin Walker

Delivers profitable #branding solutions for small and middle-market #business.