Another Look At The Brand LensA few of us have been urging business leaders for years to take their Brand Lens more seriously. They should be making better, and more…Sep 28, 2021Sep 28, 2021
Employer Brand And The Great ResignationAs of this writing, there are nine million open jobs in this country. Employers are kvetching about not being able to fill them. At the…Sep 14, 2021Sep 14, 2021
A Brand In JeopardyI usually ignore cultural kerfuffles. They’re almost always much ado about nothing and it’s not like I have any influence over them anyway…Aug 31, 2021Aug 31, 2021
Barry Horwitz on Brand Promise Vs. Value PropositionWorking as a brand strategist has quite a few blessings. One thing is you’re always learning. Branding never fails to throw up some…Aug 17, 2021Aug 17, 2021
Position Your Brand At The L1 PointLately, I’ve been thinking about Lagrange Points. These are fascinating points in space, relative to two orbiting bodies (earth/moon…Aug 3, 2021Aug 3, 2021
Drowning In Brand SoupChoose any product category you like. Now, quick! Name the top five brands in the category. Hard to do isn’t it? If you picked Japanese…Jul 20, 2021Jul 20, 2021
A Shortcut To MindshareBack in the ’60s, Al Ries and Jack Trout created the idea of positioning. They championed the notion that a business needs to “occupy” a…Jul 6, 2021Jul 6, 2021
Planning And Managing Your Brand PortfolioOne of the most misunderstood aspects of branding is brand architecture. And because it is so misunderstood, many brands are undervalued…Jun 8, 2021Jun 8, 2021
Don’t Let Your Brand Miss The New EconomyCalifornia just entered the “Yellow Tier” which is the least restrictive phase of the pandemic lockdown. If our COVID infections keep…May 11, 2021May 11, 2021
The Nevium Brand Score ToolThere are many firms that evaluate the commercial worth of businesses. Senior management turns to these firms for a variety of reasons…Apr 27, 2021Apr 27, 2021
